Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil. Revista Repique, [S. l.], v. 6, n. 1, p. 58–72, 2024. DOI: 10.31876/repique.v6i1.250. Disponível em: http://www.revistasdigitales.utelvt.edu.ec/revista/index.php/repique/article/view/250. Acesso em: 1 nov. 2025.